A young brand, the official radio station of Mall Le Gru in Turin, where a radio music program, it said in the announcement of the competition , goes beyond the logic of the market. A radio program for the rich in all kinds of music and therefore suitable for a wide audience of consumers, but with a predilection for young . This was
in a nutshell the creative brief to create a motion graphics for the new identity of GruRadio.
I really enjoyed participating in this contest that I saw, unfortunately winner. However, as in many other projects submitted for competitions, I am very happy with the work that has emerged ... so I will introduce.
The design starts from the premise of creating a brand that winks at the main target of the radio: the world of youth. Forte is the reference to the stylized form of the hard and the amp. The colors chosen are turning to the same target is not by chance are crisp, energetic. The payoff
created a "Top music!" wants to be both a statement of intent for the radio and an exclamation, a up your glasses! to toast to this new adventure.
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