The fiat Pomigliano proposes to work in exchange for rights. Luciano Gallino
in a beautiful article released June 14 on the republic and explains that he arrived at the dreaded moment. Not to workers in countries with low labor costs get the same opportunities as the western countries but the opposite. Raising the specter of the crisis calls for those who work in the West to be bound by the rhythms and restrictions of the rights of the least protected.
Gallino explained that the car market has a surplus production by 40%.
means that manufacturers must engage in savage battles for market share minimum. And they do it in the only way possible, with a ruthless war on prices, which are lowered only by lowering the cost of labor.
The circle is closed. The circle closes
really?
Maybe not. There
a great book of economics which is called "blue ocean strategy . Let's see what it's about.
The ocean was red because that color saturated with the blood of competitors. Are saturated markets where a product is different for other special minimum benefit some more, the slightly lower price. It's the ocean where you have to push consumers to change things that have already in the name of differences which are substantial and are passed off as laughable reminds you of something? .. the ocean is blue instead of a new market, a virgin. Open an innovator when it really offers something different and unexpected, and where they open oceans, just for space and money.
examples?
the play station is fighting in a red ocean by getting more and more sophisticated graphics, sound and special effects, increasingly high complexity and declining prices. Then comes
WEE. Ocano blue. No account of what matters first. The gesture by the hysterical press the button becomes the real game of tennis or dance. The graphics are basic but does not count, has created new space. While domestic competitors in a fist fight with an idea already exploited wee invent something new.
What has this to do with Fiat? Got to do and many more.
We can fight in the saturated market and Vechio cars in fuel prices and struggling choking their factories to bring an old product with minimum diversity from dozens of machines that we already possessed.
Or search through investment in 'innovation and research in the ocean blue of the car market.
Quell'oceamo already has a name .... Hybrid cars, electric cars for example. Toyota sells as an ugly car to a very high price, but will for the first time a truly innovative and gesture, permettetemelo, critical when purchasing a car.
Think of the bond between our ability to design and the only real innovation possible in the car. How many cars so we could build in Pomigliano? How could we sell?
Of course it's too late.
but to invest and work on this if the chances were there. Now the crisis has eaten.
The fiat has lived for 20 years of his arrogance, and these are the results.
Do not be fooled, Marchionne is and remains that of a rearguard action.
the lack of innovation and research is eating the rights of many Italian workers. The case is by far, and no beautiful soul should magnify what is happening in Pomigliano, rather than make a critical reflection on its true causes.
Many car manufacturers have started to introduce electric cars to international exhibitions. Do you know who has not yet produced even a prototype?
you. You guessed it.
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