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Fini



this is the beginning of the convention of Perugia's future and freedom.
There is a debt we all say everyone should recognize and pay Berlusconi. And was finally able to innovate the media language of Italian politics.
As in many cases it is not the inventor. Craxi had the intuition, with the (fake) and pharaonic architect Panseca socialist congress of the 80s. The room provides a place and the new political power, the symbolic architectural objects (the pyramid) and the highly symbolic change the hammer and sickle with the carnation.
Craxi sensed that the political changes were to be personified by cosmetic changes, he understood the media society that was forming.
Berlusconi has perfected that legacy and it has engaged the technical television and marketing know perfectly, changing the way we communicate politics forever. The Congress under false
Italy were and still are, as I explained elsewhere , mainly TV shows, were born to be more effective on a screen on the seats.
Observing the beginning of this work and thinking of the new party finiano many PD conference, beginning with that Veltroni that started with the Umbrian hills behind the podium of the leader, and refused to pronounce the name of Berlusconi, but they take all the styles communication, all have embraced the lesson. Returning to
Fini, the televisività is present in many aspects, "putting stage ", a bit convention business, with images of" beautiful Italy we want, "the same old Rita Levi Montalcini, Falcone and Borsellino, the stage, halfway between the booth at a fair technology and the stage of Bagaglino.
then I note also the technical sophistication of the structure of those who filmed the Congress FL, unthinkable in the past. The camera movements that pass over the heads of those present, the machine several points.
Lights chiaroscuro of film that much more from the political stage, which must not be flat and bright, but cutting charoscurate and "emotional" to sculpt the figures, just like the cinema. direction is clever and careful, especially expensive. This is the result of a device worthy of filming a movie. Also designed mainly for the broadcast symbolic and real, not just in television but also on the websites of the party and on you tube (where I found it).

When Berlusconi has passed and we can deal with historical studies, we surrender to the evidence of its capacity to innovate and languages \u200b\u200b rules of the worlds he faced, his true talent.

Buildings (the ideal cities) the world of sports (some you remember landing by helicopter to the presentation of his AC Milan star?) policy (lower taxes for all, a blockbuster, unfortunately).

A talent that everyone, including Fini, whether he likes it or not, taking stock.


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